By following the five steps we’ve listed in this guide, you can create your own successful CBD brand today.

The CBD market is expanding faster than anyone could have predicted. As they learn more about the benefits of non-intoxicating cannabis, consumers are turning to cannabidiol products and its many uses at an unprecedented rate. With so much popularity and continued growth, entering into the CBD market is an exciting prospect.

Hence, it is easily understandable, why now is the perfect time to start your own CBD business.

If we consider cannabis and its many uses, most thought is paid to Tetrahydrocannabinol (THC), the psychoactive element that gives cannabis its “high.” However, consumers and industry insiders increasingly recognize that Cannabidiol (CBD) has got what it takes to benefit general users with hemp plant’s health and wellness properties.

US CBD sales is expected to increase from 535 million dollars in 2018 to 1.8 billion dollars by 2022. A 53 percent annual growth rate has been predicted for hemp-derived CBD products in that time as well. Entrepreneurs have ample opportunities to leverage CBD products to foster their business horizon. Like many profitable opportunities, there is a blueprint for success that you can adopt.

For entrepreneurs who want to explore everything the contemporary CBD market has to offer, our experts A4 Group recommends the following 5 steps:

1. Understand and Comply with the Laws and Regulations Regarding

CBD Business The federal government considers hemp-extracted CBD products as legal, which are made from industrial hemp. Any CBD Products (i.e. CBD Oil or CBD Vape) is considered legal to sell as long as it’s active THC level doesn’t cross the authorized threshold of 0.3%. Most often that is not the case for marijuana extracted CBD products. When this 0.3% THC threshold exceeds for any CBD products, it is federally illegal to sell. 3/8 If you are planning to sell CBD products as a retailer, either online or in store, you need to do the following:

2. Opt for White Label to Ensure Quality

When you’re working within a saturated market, you need to make sure your brand stands out. Regardless of how many competitors you may have, consumers will still want high-quality CBD that is free of contaminants.​ ​Following current CBD quality standards adds an extra step in the process for those considering in-house extraction and product formulation. Having an in-house lab has never been enough, and third-party testing has always been a must to authenticate the purity and potency of your CBD products. Now, however, consumers are also scrutinizing CBD lab tests to make sure they’re free of bias and nepotism. For this reason, CBD startups with the greatest chances of success choose to work with qualified white label CBD manufacturers rather than self-producing. Partnering with an established company ensures that you’ll have access to top-of-the-line, lab-tested products without any additional investment of money and time, which will set you up for long-term success. Our company A4 Group, for instance, employs a next-generation, five-step hemp testing system that ensures quality, reliability, and potency. This unprecedented focus on accurate lab testing ensures the best product quality possible—far more than a startup could realistically achieve on its own.

“Our goal at A4 Group is to provide a turn-key white-label solution for brands of all size and stature. We know navigating the cannabinoid industry can be confusing, which is why we provide our clients with full transparency in quality and testing from seed to finished product.This allows our clients to be confident in the products they are selling.” – Phillip Swindolls, CEO at A4 Group


3. Find a Supplier

You need to choose a quality supplier, whether you are interested in reselling and distributing or creating your own branded CBD products. Here’s what you need to consider:

Sources of CBD: In Europe, farmers have many years of hempgrowing experience and many reputable CBD wholesalers collect their CBD from them. In recent years, an increased number of US hemp-derived CBD came into existence. When a supplier cultivates hemp in-house, make sure to get yourself informed of their farming methods to verify that they follow the standards and their raw materials meet the standards of the industry.

COA (Certificate of Analysis): The levels of THC, CBD and other molecular compounds in any cannabis products is determined by its COA (Certificate of Analysis) report. Detailed components combination in each batch (purity, percentage, concentration etc.) should be reflected by this COA report. To confirm the potency and purity of the products, it is recommended to evaluate the products with a third party test. Related: Learn what CBD Hemp Experts has to offer as one of the top Suppliers and Manufacturers of Hemp derived CBD Oil, CBD Gummies, CBD Tinctures, CBD Sprays, CBD Capsules, CBD Pet Care.

4. Create and upgrade your site

Your website is your gateway to the internet. These days you can sell almost anything online, so is true for your CBD products. Someone out there is searching for your products on the internet, so you have to make sure that your website is accessible, engaging and can be found with different search terms (related to your industry) on Google.

Choose a website development platform: Your web development platform is equally important as your website content is. You have to choose a platform according to the needs and demands of your business. Keep in mind that there are many platforms out there that will not let you sell CBD product right away. We recommend WordPress or Shopify to launch your CBD business website.

Create genuine content: Credibility and visitors can be generated by good and unique content. You should update your site regularly with fresh new content so people will visit your site more frequently. Use a strong SEO strategy to increase your ranking opportunity on Google and other search engines.

5. Flow With the Market

Establishing your company does not mean your work as a fledgling CBD entrepreneur is finished. Keeping your approach adapted to the ever-changing market is the key to effective brand growth, which is even more true in the CBD industry. It often seems like CBD regulation is changing every week, so make sure you never stop learning.


Keep your web content search-engine-optimized, and utilize the social media market to find out what works and what doesn’t for your target audience. Instagram and Facebook are not only great tools to showcase yourself, but are also invaluable for research into trends.

Staying on top of the market lets you know when it’s the right time to adapt to your brand. As you start your hemp brand with the help of a qualified supplier, you’ll quickly find that the CBD commercial space is more rewarding than it is challenging. Entrepreneurs who have been successful in the CBD space have simply made smart audience decisions, picked the right white label supplier, and marketed their brands effectively. By following the seven steps we’ve listed in this guide, you can create your own successful CBD brand today.